Web design is a constantly changing medium and therefore pretty challenging from a design standpoint. Many things that I mastered just a few years ago are now replaced with updated programs, and even newer methods that completely replace and outperform the programs I used before. You have to change with the times or you will do your clients a disservice.
A year ago I reconsidered what kinds of websites would serve my clients best and I saw that most of them wanted one that they could also make changes to. Others wanted e-commerce or wanted to know that they could add that in the not too distant future and would not have to start all over with a new kind of site. I did lots of online courses and decided that the WordPress platform gave me more possibilities that the Dreamweaver sites did not. I still do Deramweaver sites, but as time goes on and the additional functionality is being built into elegant themes on the wordpress platform, I am recommending them more and more. Here are some of the reasons why:
Responsive Design (RWD)
A responsive theme enables the page to employ different CSS3 style rules in addition to fluid grids and flexible images, so that the site automatically adjusts itself for a variety of mobile devices and their screens. With the increased use of phone and tablets I would strongly discourage anyone from creating a site that is not responsive.
Search Engine Optimization (SEO)
Make each page on the site useful and informative.